Many people when starting to do SEO for a new website discover that their website is difficult to optimize for SEO standards such as not having the right to do it, the standards for optimization are limited… Therefore, this article will help you know. What is a standard SEO website to fix right from the design, not wait until you do SEO to know.
1.Why is the website difficult to optimize for SEO standards?
Making sure your website can optimize SEO standards is a prerequisite if you want to implement SEO for your website. Because, only when the website allows you to edit to optimize SEO standard factors, SEOer can do it.
In some cases, the website will be difficult to optimize for SEO standards:
- Web platform does not support: this happens when you rent the website from an external unit. Website rental service will share with you a part of their web design system so your website will operate on the available platform specified by the provider. Then, you will be limited by these standards, it is not possible to optimize 100% of the standard SEO factors for the website.
For example: Just like you buy or rent an apartment in an apartment complex, you can edit or redecorate the inside of your apartment but cannot change the structure, or design of the entire area. apartment. Similarly, on the website you can edit, add new articles or images… but some standard SEO factors such as adding heading tags, optimizing images or creating sitemaps… will be limited. - The web design unit does not hand over the administration: you are afraid that outsourcing will not optimize SEO, so you decide to find your own web design unit. However, you should be careful when handing over the website. Please ask the website design unit to grant administrative rights to be able to optimize SEO, and at the same time remove their permissions or lower the hierarchy.
For example: You hire a freelancer to design an image to make a banner and receive a .png image file. Suddenly you want to change some information on the photo such as phone number or address, but this format does not allow you to edit. Therefore, when receiving the file, you must ask the designer to deliver the original .psd file so that it can be edited. On the website, too, if you can’t grant admin rights, you can’t optimize SEO.
SEO is the most sustainable and long-term way to reach customers, so you need to make sure your website can be optimized for SEO standards. From there, quickly put the website on the first page of search results, increasing revenue and profit for businesses.
2. How to check SEO standard website
As a website owner or new to SEO, if you are not technically savvy, can you know and evaluate that the website has SEO standards or not?
Entirely possible. Let’s start checking if the website meets the SEO standards.
2.1 Website allows Google and other search engines to index
An SEO standard website is a website that is configured to allow search engines such as Google, Bing, Yahoo or Coc Coc to visit and collect data on that website.
During the website design process, the designer will temporarily turn off this configuration, to avoid the case when the data and information on the website has not been completed, but has been collected by Google.
However, many cases when handing over to the customer, the designer forgets to open this configuration. So the website has been active for a while, but when searching on Google, there is no information.
To check if your website has been configured for Google index, do the following.
- Step 1: Access the Google search engine
- Step 2: Enter the following keyword search box site:your website’s domain name.
For example:
If the result that appears is a list of articles, services, products, it means that the website has been indexed. On the contrary, if there are no results, you need to notify the website designer to support the reconfiguration. This is very important.
This is the FGC website that is indexed by Google:
2.2 URLs must be optimized
Open your website and go to a service or product page. Check if the URLs of that website are optimal?
The optimal path is the one that, by looking at it, you can easily tell what the URL is about. For example, the optimized URL will have the following format:
- http://fgc.vn/he-thong-dat-hang-trung-quoc-full
- or https://fgc.vn/lam-sao-de-website-duoc-tim-thay-tren-google.html
Conversely, an unoptimized URL will be very confusing.
Optimal URL is one of the mandatory conditions for standard SEO website.
2.3 There is a place to enter title and description
Title and description tag is where the title and description of the content are displayed on Google search results. That means searchers will see this information to decide whether to click to see the website.
The title tag and description of each page on the website need to be edited and optimized.
As you can see, after the editorial content of 2 cards described in more detail and better.
You ask who designed the website where this information is entered, to actively enter the title and description attractive to attract more traffic to the website. If not, you must request additional or modified to ensure a standard website SEO.
Currently, the Yoast SEO Plugin is pretty much all on wordpress website settings for grading factors SEO standards. You may request technical or manually install this plugin for your website.
Also, when you edit the URL and description you should follow some guidelines to help keywords quickly to the front page of Google search results and attract customers click on the website:
- Write a title that is attractive and appealing to customers, but do not forget to insert keywords in the title so that Google can evaluate the search ranking.
- The closer the keyword is to the beginning of the title, the better.
- In the description, the keywords are no longer a factor to Google search rankings so instead of cramming keywords you write a description very brief, concise, compelling for the reader to take action.
2.4 Setting up heading tags
Setting up heading tags
Optimizing heading tags is one of the elements of on-page SEO that helps Google understand what the main content of the website is. Therefore, the website must allow adding heading tags to the article so that SEOer can optimize these tags. In SEO, there will be 6 types of heading tags that are prioritized to rank in order from H1 to H6 and H1, H2, H3 are 3 tags that are often optimized in SEO.
You should not confuse adding a heading tag to an article with adjusting the font to be larger and bold. Although when looking at the display, these two implementations will give the same results, but in essence adjusting the font size and bold has no effect in SEO.
If you can’t find this item, ask the web designer to add it or guide you to find this section to add headings to the article. Absolutely should not fool Google by the above way..
2.5 Editing image properties
Preparing images before uploading to the website is an important step in image SEO. You should not stop here, but continue to optimize when uploaded to the website to help the image match the content better. To do this, it is imperative that your website allows editing of image attributes.
If the image you upload cannot be edited or added, this information will be difficult to SEO to the top of Google because attributes such as alt text need to contain keywords for Google to understand the image being displayed. tell what. In addition, attributes such as caption, description, margin alignment, image size make the image clearer and easier to see, thereby improving the user experience – this is a factor that indirectly affects the results SEO.
2.6 Website must have sitemap
Sitemap or sitemap is an extremely important file for standard SEO website because it acts as a guide for Googlebot to search and index articles on your website. This has a huge impact to the SEO results
Example: You send your home address to a guest without commenting and it takes the guest a few hours to find his way to your home. But when you give the address and include directions, it will save time searching and guests will arrive at your house sooner. Similarly, you publish an article on a website that has not been indexed by Google. But thanks to the sitemap, it will guide Googlebot to find your website faster instead of Google finding itself from there, the article is indexed sooner.
Some ways you can create a sitemap for your website are:
- Use the Yoats SEO plugin.
- Create online on two websites web-site-map.com or xml-sitemaps.com then upload .xml file to hosting.
After you have created a sitemap, go to Google Search Console to send a request to Google.
2.7 Friendly mobile devices
Why mobile-friendly is another one of the elements to assess the standard website SEO?
Currently, in addition to the website configuration factors for Google to visit and crawl easily, a higher step of an SEO standard website is ease of use, bringing a good experience to viewers.
Websites that are difficult to view on mobile phones, making users uncomfortable, there is no reason why Google should appreciate it.
To check if your website is friendly, go to the following link: https://search.google.com/test/mobile-friendly
Enter website in the box and test.
If the results appear like below, then your website is too standard, has met the mobile-friendly factor in SEO.
On the contrary, if you get results like below which are terrible, your website is not mobile-friendly so it needs to be optimized right away.
The optimal way: based on the errors that Google has suggested to fix right below to optimize the most effective.
2.8 Enables to improve page loading speed
Website loading too slowly is one of the factors that turn it away from readers and make it difficult for Google to crawl.
To test the loading speed, you use the tool provided by Google itself. Visit the following link: https://developers.google.com/speed/pagespeed/insights/
Enter the website in the box and press “ANALYZE”, the tool will test the loading speed on both desktop and mobile devices.
The result you get will be as follows:
- If your website has a score of 0 – 49: the website has a slow loading speed, it should be optimized immediately.
- If your website has a score of 50 – 89: the website has an average page load speed, you need to find the factors that slow down the page load speed to improve again.
- If your website has a score of 90 -100: the website has a pretty good page loading speed.
When your website has analysis results from average page load speed or below, you should find out the causes that directly affect this result through analysis from Page Speed Insights.
Items that need to be optimized will be displayed in red, please click on each item to see details on how to optimize!
After receiving the results of the website’s page load speed, if your website needs to be optimized, you must ensure that the website allows editing standards such as images, delete unused css …
3. Conclusion
There are many factors to evaluate website SEO standards and the factors listed in the article are the most basic factors, most tested. Most new websites designed in recent years meet the standards, but there are also websites that do not or do not meet the above basic standards because the designers or webmasters do not know the information.
