On-Page SEO (on-page SEO) is not a strange term. But are you sure you understand and fully implement the most important factors to optimize On-Page SEO?
On-Page SEO is a term used to cover the optimization of the website, in order to bring the website to a high ranking position on the search engines.
Specifically, to optimize On-Page SEO, you need to make sure to do the following key factors well
Readability Index
Readability measures the ease of understanding and information of the content. This metric directly affects bounce rate, time on site, and conversion rate.
Readability content displayed in blue is a very good level, orange is okay, red is a requirement you need to improve.
Feature Snippets
The term Feature Snippets was born when SEO Top 0 appeared. Feature Snippets are pieces of content displayed in a large box, at the top when you are returned by the search engine. To get the Top 0, the content must be really short and contain accurate information.
And this result is automatically scanned by the search engine for the content in the article on the page. So, to get the Feature Snippets position means you have to improve the Readability metric.
Feature Snippets are pieces of content displayed in a large box (These are the 10 best…).
Post title contains keywords
The title is the data provided to the search engines. The tool records data so that when someone asks, it returns
According to research, SEO keywords appearing first in the title will help increase CTR rate (click rate on website links) & rankings. So give priority to keywords that appear first!
Path (URL)
Links greatly affect On-Page SEO, this short, concise element will be great for ranking positions. URL needs to ensure: short, contain keywords, related to the article content.
Heading & Sub-headings (H1… H6)
The Heading & Sub-headings tag (main title tag and subheading) should contain keywords for Google to better understand the content on the website. The title tag used to emphasize the content and the important role will decrease from H1 to H6.
Besides, using the title tag will make the article more friendly to both search engines and readers. However, should avoid using too many title tags, search engines will not be able to determine what is the main content.
Picture
Any updated images on the page always need to be optimized for faster recognition by search engines. You should do the following well
- Name the image in underlined, unsigned format (huong_dan_toi_uu_Onpage), containing keywords
- The path name contains keywords, easy to understand, streamlined
- Title attribute should contain keywords and compelling the reader, should be less than 55 characters
- The ATL attribute of the image must contain the keyword
- Minimum size 320 pixels, maximum 1280 pixels
- There are easy-to-understand photo captions
- Make sure Google Spider can access the images folder on your site
Meta Description content must be “charming”
Meta Description is the piece of content displayed next to the website link that the engine returns results when searching. The piece of content is an overview of the article content, acting as a short ad cluster. It determines whether the customer clicks to view details or not.
Therefore, the Meta Description needs to be as attractive as possible. This largely depends on the writer’s mindset. Write different Meta Descriptions for each content page to avoid duplication.
Internal Link và Outbound link
On-Page optimization definitely requires a perfect combination of Internal Link and Outbound Link.
Internal Link is to build internal links, which direct users to other content on the same website. From there, it’s easier to help Google collect data. And it helps the website have a uniform PR index, enhance Page Authority, speed up indexing time… The ultimate goal is to improve website rankings.
Building Internal Links does not just stop at directing users to other content, but continues to cleverly place Internal Links on pages with many quality Backlinks pointing to or Internal Links to the homepage, Category or to itself.
Meanwhile, Outbound links are links to external pages, helping the tool understand the topic of the website, increasing trust for customers to return in the future
But even with Internal Link and Outbound link, don’t cram too much into one page. Ideally, an article with about 2-6 links is appropriate, depending on the length of the article.
Friendly website
Friendly is when customers visit the page feel interested, easy to follow, not hindered by anything. To achieve a friendly website, you need to pay attention to the following issues:
The website interface is friendly for both mobile and desktop devices.
Page load speed is fast, should think about implementing AMP speed. When combined with other good On-Page factors, AMP will bring unexpected benefits in both rankings and traffic.
Turn off registration forms, advertising forms. I know, you use it to collect authentication data, but if it shows up when accessing by phone it can be annoying for customers. And they are not excited to continue to see more information on your page.
In addition, the form and means of presenting the content page… are also factors that determine the friendliness of the page…
Content
The recommended content length for On-Page optimization is about 1000 words. Article length is the fastest means for Google to assess the value of the article and the amount of information provided to the reader
Long articles have more advantages for SEO. Increase keyword density, set appropriate anchor text ratios for Google to accurately evaluate your SEO intentions. A 500 word article is not necessarily a rank less than 1000 words, but a long article has more advantages.
In addition, useful content for On-Page SEO must be updated. Please refresh the content completely or update the old content. With old content, you need to change about 400-500 words from Google to understand it as the most recent update.
Share content on social networks
Nowaday, the role of social networks cannot be denied. The big Google has also recognized sharing on social as a measure to evaluate the quality of content.
Some research in 2016 showed that the social network that has the strongest influence on rankings is G+. Then to facebook.
Use https
In 2016, Ahrefs reported that 80% of the websites ranked 1st in Google did not use Https. But now, Google Webmaster Tools recommends that users convert websites to Https.
Such means Google has many reasons to appreciate more Https. With this move, you probably understand the need to use Https better.
Conclusion: The above are the main factors in optimizing On-Page SEO. In the process, more factors can be added. Let’s discuss below to optimize On-Page SEO most effectively!
